Viral Marketing

Viral marketing

·      Marketing is the coordinating of promoting a product over several platform

·      Creative ways to get people to talk about that products they are promoting using the internet

·      Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others , creating the potential for exponential growth in the message’s exposure and influence like viruses, such strat

·      E.g. monkey or gorilla music, drum kits played by the gorilla also the chocolate

·      Colour indicates that it could feel anything e.g. purple is hunger

The marketing of a film release

·      Film Fridays > the schedule for forthcoming releases is coordinated and published by the film distributors association.

·      A distributor will assess this schedule to identify a Friday release date where there are only a few films scheduled for release

·      Seasonality of the film

·      The design and printing of posters and other promotional art work

·      The cinema poster > in the UK this means that the standard 30 “x40” quad format is still the cornerstone of theatrical release campaigns. Distributors will also consider other poster campaigns , ranging from underground advertising to billboards

·      Advertising  campaign –locations , ad size and frequency

·      For mainstream films , scale and high visibility is the key

·      In order to extend the reach of advertising and develop more effective communication with audiences at low costs , distributors are looking at increasing to “viral marketing” different from of electronic word of mouth via the internet , email and mobile phone