The Exam and Key Concepts

The Exam

·      The issues raised by media ownership is contemporary practice

·      The importance of cross media convergence and synergy in production, distribution and marketing
·      The technologies that have been introduced in recent years at the levels of production, distribution , marketing and exchange
·      The significance of proliferation in hardware and content for intuitions and audiences
·      The issue raised in the targeting of national and local audiences( specifically British) by international or global institutions
·      The ways in which the candidates’ owns of media consumption illustrate wider patterns and trends of audience behaviour

Key concepts

·      Digital media > digitised content ( text , graphics audio and video) that can be transmitted over internet or complete networks 

·      Convergence > combing various devices as one i.e. Iphone

·      Synergy > media that is not on the same platform but working together to support each other i.e. tomb raider > movie and game

·      Digital divide > refers to a person’s access to technology or lack thereof because of geographical economical or other reasons 

·      Non-linear media > media that does conform to traditional methods of audience use i.e. sky plus

·      Interactivity > the audience’s ability to participate in media text i.e. public polls , citizen journalists

·      Platform > various means in which we can access media texts i.e. mobile phones , internet , radio

·      Cross-media ownership > when one type of communications i.e. a newspaper owns or is the sister of another company which deals with communications i.e. radio or TV station

·      CGI > computer generate images