Release Patterns Film

Release patterns film

Wide release

·      The most common release pattern, in which the film is released nationally in all markets. This is the pattern used by majors , since this type of release patterns requires a heavy investment t in prints and national advertising which while having reach into all markets in expensive  

·      With a wide release the producers and distributors can gain revenues to recoup  their investment in a shorter time period ( provided that the film is successful)

·       Finally , revenues from videocassette / DVD sales can also be released faster from a quickly –executed theatrical release

Modified wide release

·      The film will open in a few major markets and expand week by week to build awareness and allow positive word of mouth reputation to develop 

Exclusive and limited release runs

·      Exclusive and limited runs begin with engagement at a limited number of screens , traditionally in large urban on favourable reviews and positive word of mouth

Territorial saturation

·      Territorial saturation involves saturating a territory with bookings, heavy advertising and promotion, before moving on to another territory. this method would be used for films tailored to specific markets

·      In Canada , this would be seen with French –language films , which primarily would be well known