Marketing and Distribution

Marketing

• advertising companies use marketing because it creates visibility and also raises awareness which engages interest from the audience.
• word of mouth -  all advertising companies relay on word of mouth which means people talking about the film to other people like friends or family members
• word of mouth is a powerful trigger for the cinema because people would actual go and see the film  
• In the UK film distributors invest 3170m a year in media advertising
• other marketing methods are

posters
trailers
Online and mobile
Media advertising
Publicity
Promotional partnership
Merchandising
Premieres
Preview screenings  


Distribution

• distribution is the main part of the film making industry because without distribution there would be no film in the cinemas.
• the distributor's work is to bring films in the market
• Producer/company acquires rights to film a story or treatment
• below is the way a film company makes there film and how they distribute films across the nation

Screenplay is developed 

Production finance and cast and crew are confirme

Principal photography takes place, in studios and/or on agreed locations, followed
by some months of post-production, editing and scoring

Master print of finished film is delivered to local distributor

Distributor determines release strategy and release date

Distributor presents the film to exhibitors and negotiates bilateral agreements
to have the film shown in cinemas